After more than two decades of service under Survey Research Lanka, SRL Media Innovations (Private) Limited was established in 2024 to exclusively focus on developing innovative media research solutions aimed at competing in the global market.
MICOS is the company’s first groundbreaking product, set to launch on 1st November 2025, addressing a critical gap in the industry by providing a reliable and accurate television audience measurement system.
Driven by the seasoned leadership of Mr. Neel De Silva and strengthened by a new generation of tech-savvy, forward-thinking managers, SRL Media Innovations is well-positioned to lead and excel in today’s dynamic digital and traditional media landscapes.
MICOS – A DECADE OLD DREAM
MICOS was conceived at a time when the credibility of television audience measurement systems was under constant scrutiny. While face-recognition technology showed great promise, developing a robust and mature target operating model demanded significant dedication, innovation, and collaboration.
Face Recognition
Face recognition is widely adopted in security-critical applications worldwide, with virtually no chance of an individual’s identity being falsified. For a panelist’s presence to be recorded, they must be seated in front of the television and facing its direction.
PARTICIPANTS’ PRIVACY
Our proprietary algorithms ensure that no photos are ever transferred to the server. Each participant is thoroughly educated on the process, given a live demonstration, and their acknowledgment is obtained before joining the panel.
PERSONAL DATA PROTECTION
We comply with Sri Lanka’s Personal Data Protection Act No. 9 of 2022, and our practices have been independently audited.